Our story

There are mornings when you wake up with a smile, but there are others when life isn't as sweet, and you feel like you can't carry on. The only thing that can help you move forward is a helping hand that lifts you up or someone who reminds you how brightly the sun can shine and how beautiful life can be. Those reminders are what Hashtag Bracelets represent on your wrist.


A bracelet you can personalize with the message that represents you most or a gift to someone so that they never forget you. With the solemnity of a tattoo, it is there to remind you what you're fighting for every single time you look at your wrist with a phrase that inspires you, a date that you'll always remember, or the name of that person you love so much.

Steve Sanchez created Hashtag Bracelets back in the days when the only thing getting him through the week was the notes his life partner Ruth would leave for him in the mornings with encouraging messages: "You can do anything", "better days will come", and just like that, little by little, he got over that oppressive anxiety that loomed over him. This Spanish entrepreneur's philosophy has always been to dive into the pool head first and then ask if there's any water in it. His childhood friend Sergi eventually joined the venture. Life is just a fleeting moment, and what is the point to it if we aren't trying to be the best version of ourselves? We should always strive to see that brilliant light that shines within. Hashtag bracelet's mission is to let the world know who you are, what makes you passionate, and what drives you. Perhaps your passion is animals, sport, or the colour of your team. Maybe you love to travel, dance, or surf. Remind yourself that 'you can do it' even when the odds are against you or remind yourself of that special person who is far away.

The hashtag has become the symbol of our generation and it takes many forms on social media. That's why Hashtag Bracelets wants to take the message that's written on your heart, materialize it, give it colour, and send it to you so that it can accompany you every day on your wrist or on the wrist of a person who will always remember that you are there for them come what may.Words come from our hearts and our words become a hashtag, and with Hashtag Bracelets you can let the world know: This is me, this is who I am.